![]() ![]() ![]() So in the summer of 1971, Lambert, along with William Miles Jr., an experienced adman who served as Playgirl's executive vice president, invested $20,000 in the project and opened a swanky, 23rd-floor office in Los Angeles's Century City. The sexual revolution was well under way, and Lambert "sensed the woman of the '70s was eager to become part" of it, as he'd eventually write in promo copy for his new magazine. What woman wanted to ogle photos of nude men, much less buy a magazine full of them? But he slowly realized Jenny might be on to something. Lambert's wife Jenny saw a bigger opportunity: a magazine with nude male centerfolds. Lambert, a nightclub owner in Garden Grove, California, decided to get in on the action. It was 1971, and Hugh Hefner's magazine had created a new mainstream market for soft-core porn. Take care of yourself and your loved ones.Douglas Lambert wanted to give Playboy a run for its money. ![]() We are in this together and will come out Stronger. We are truly committed to all our customers who have stayed with us in these tough times. Subscriptions with any missed issues will be extended to make up for them. ![]() Most of the subscriptions are now shipping as per the normal schedule, but there are a few exceptions due to the Covid-19 pandemic.
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